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EasyJet holidays has expanded its Certified Sustainable collection to more than 3,000 hotels across its global beach and city destinations.
The tour operator revealed that almost one million of its customers stayed in an independently verified sustainable property over the past year, representing a 21% year-on-year increase in bookings for the collection.
Every hotel within the scheme has been audited and verified against international sustainability standards recognised by the Global Sustainable Tourism Council (GSTC).
The operator said the expansion comes as it shifts its core environmental metric away from expanding supply to actively measuring the percentage of outbound customers choosing certified properties.
According to data released by the company, guests staying in its Certified Sustainable hotels reported customer satisfaction scores that were 4.5 percentage points higher than the portfolio average.
Matt Callaghan, chief operating officer at easyJet holidays, said: “As a leading tour operator, we have a responsibility not only to offer more sustainable choices, but to help more customers choose them.
“Reaching more than 3,000 Certified Sustainable hotels is an important milestone, and with nearly one million easyJet holidays customers staying in a Certified Sustainable hotel in the last year, we’re demonstrating that more sustainable travel is becoming increasingly mainstream. What’s more, sustainability and quality can go hand in hand.”
Callaghan added that the business remains focused on building industry capability by continuing to invest directly in its hotel partnerships.
The collection’s growth forms part of the company’s wider ‘Holiday Better’ ESG strategy.
Over the past 12 months, easyJet holidays has delivered GSTC-aligned training to more than 100 hotel partners to help accelerate certification across its high-volume accommodation suppliers.
It has also updated its booking platforms to boost visibility, launching a dedicated sustainability deals page alongside enhanced search filters across both its consumer website and trade portal.