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The chief operating officer of easyJet holidays will address the impact of AI at the Abta Travel Convention in Madeira.
Matt Callaghan will present the first of three AI case studies at the event in October.
He will discuss how the budget airline’s tour operating arm is using the advanced technology to help customers get faster answers to queries, what has been learnt along the way about where AI adds real value and where the human touch remains essential.
The convention is being held at the Savoy Palace hotel in the island’s capital of Funchal on October 12-14 with the theme ‘Managing uncertainty with confidence’.