EBOOKERS BAGS TRAVELBAG

EBOOKERS has swooped for Travelbag to expand its business and on-line presence.

The acquisition, for an undisclosed sum, brings Travelbag, Bridge the World and Travelbag Adventures into Ebookers to give 200 million worth of annual extra sales. The sale also hands the on-line operator shops in key London locations and gives it a strong profile in the Australasian market.

The individual brands will be kept, but offices merged and technology functions outsourced to India.