Elite Travel Group reports ‘clear value’ from new RateHawk partnership

Agents from the Elite Travel Group have reported sales growth following the launch of a partnership with RateHawk, a B2B online booking system.

This collaboration provides Elite’s members with access to RateHawk’s portfolio of more than 2.9 million accommodation options across 220+ countries and territories, plus transfers and rail tickets.

RateHawk sources inventory from 330 global wholesalers and 220,000+ directly contracted properties, ensuring a “broad selection of competitively priced options”.

Wendy Albutt, marketing and events manager at Elite Travel Group, commented: “We’re very pleased with the early results of our partnership with RateHawk.

“Since the collaboration began [at the end of 2024], half of our branches have joined, and we’ve already seen a 120% increase in bookings made by our members for 2025 via the RateHawk platform compared to last year.

“Such a swift adaptation to the new tool highlights its ease of use and the clear value RateHawk brings to their business.

“It’s great to see our members using new tools that help them work better, and we’ll keep supporting them as they grow and improve.”

Chantal Tomlinson, head of business development for the UK & Ireland at RateHawk, said: “Elite Travel Group is known for its strong community culture and the collaborative environment they foster. Their focus on loyalty, trust-based relationships with top suppliers and delivering exceptional service to clients aligns fully with RateHawk’s values.

“We are excited to grow together and support Elite members with tools and inventory that will boost their daily operations.”

The partnership also sees RateHawk update Elite members with exclusive offers, booking benefits and product information.

Furthermore, the RateHawk team organised educational workshops during Elite’s annual summer BBQ and will hold more at the consortium’s October conference in Guernsey.

Elite Travel Group has 41 members and offers a range of membership options for retailers and homeworkers.