Ella Resorts adds trade relations manager to boost presence in UK

Greek hospitality group Ella Resorts has recruited Claire Griffiths to the newly created role of trade relations manager for the UK market.

She joins the trade team led by Miranda Boura, sales manager, who has been building Ella Resorts’ relationship with the UK trade since 2023.

Most recently, Griffiths was associate director at Saranta Associates, following prominent sales and marketing roles at Grecotel Hotels & Resorts, as well as a decade-long tenure as UK sales manager for Sani Resort & Ikos Resorts.

In her new role at Ella Resorts, she will focus on expanding the luxury brand’s retail distribution network by engaging with travel agents, homeworker networks and tour operators.

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The company said her appointment “underpins Ella Resorts’ commitment to strengthening its UK trade presence” because the UK is one of its biggest markets.

Boura, who has expertise in international sales strategy, business development and luxury trade management, oversees the commercial execution across key markets and will work with Claire to drive trade growth and strategic partner initiatives.

Ella Resorts operates luxury beachfront properties in Rhodes, Corfu and Crete.

It has adults-only resorts at Ella Elissa (Rhodes) and Ella Álkyna (Corfu), and family-focused properties at Ella Helea (Rhodes) and the newly opened Ella Rocrita (Crete).

Ella Elyra will open in Corfu next year.

Griffiths said: “I am thrilled to join Ella Resorts at such a pivotal moment in the brand’s international expansion.

“Ella Resorts represents an exciting, fresh approach to elevated hospitality. I look forward to working closely with our valued UK travel trade partners, sharing our vision, and driving strong, mutually beneficial growth across the market.”

Panos Almyrantis, chief operations and commercial officer for Ella Resorts, added: “Expanding our presence in the UK requires partners who not only understand the nuances of the travel trade, but who also share our passion for exceptional hospitality.

“Bringing Claire on board to further support the work Miranda is doing will enhance Ella Resorts’ identity in the UK market.

“Claire’s deep-rooted agency connections and hands-on activation, paired with Miranda’s strategic commercial drive, position us perfectly to strengthen our trade partnerships and accelerate our momentum across the market.”