Growing numbers deterred from US trips over cost, reveals Advantage Travel Partnership

Increasing numbers of travellers are deciding against trips to the US because of cost concerns, according to The Advantage Travel Partnership.

Commercial director John Sullivan said the US continued to be one of the most popular long-haul destinations across the consortium’s membership, despite “nervousness around the political dynamics” in the country.

But he revealed growing numbers were choosing alternative destinations based on the belief they would get better value elsewhere.

He said: “Cost remains a growing concern for UK travellers. A weaker exchange rate, rising tipping expectations – reportedly up by as much as 5% – and additional fees such as staff pension contributions are contributing to the perception that the US is becoming less affordable. 

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“As a result, more travellers are considering alternative destinations or opting for all-inclusive holidays, which offer better value and clearer budgeting.

“For now, the strength of the US offering continues to attract demand, but changing perceptions around value may begin to influence future booking trends.”

New York, Orlando and Las Vegas are consistently among the top-selling destinations for Advantage members, while Nashville has recorded a “particularly strong start to the year”.

Sullivan attributed Nashville’s success to an increased interest in music tourism following the UK’s Country to Country festival.

Miami, Seattle and New Orleans have also been performing well, he added, while the upcoming opening of Universal Epic Universe in Orlando is expected to boost visitor numbers throughout the year.