Exclusive: Private jets taking off

PRIVATE jets are experiencing a boom in popularity as both business travellers and holidaymakers seek out the ultimate flight.

Security concerns, the need to save time and the sheer luxury of chartering a private jet mean clients are flocking to travel in them, according to private jet operators who are now buying more private aircraft to meet the expected increase in demand.

Carlson Wagonlit Travel president and chief executive worldwide Hubert Joly said the growth in private jet use for business travel is part of the post-September 11 2001 hangover.

Companies worried about the safety and security of their top executives have found private jets are the easiest way to set their minds at rest, Joly claimed.

Luxury operator Aspire has around 50 private jets on its books for charter by customers prepared to splash out on an unforgettable experience.

Managing director Gianni Bonuglia said although it would cost £2,000 each for eight people to fly to Sardinia, this is cheaper than many of his customers expect it to be, especially given the convenience of the service.

"Since Concorde’s demise people are looking for the ultimate flying experience – which is in a private jet,” he added. "They can pick you up at virtually any airport you want and take you anywhere in the world where the runway is long enough.”

A spokesman for business jet operator NetJets said next year the company aims to increase the number of its European clients from around 600 to 1,000.

NetJets is spending £86 million on 25 Hawker 400XP jets – the fastest light jet in the world with a top speed of 538 miles per hour and a capacity of seven – to join the 60 aircraft already permanently based in Europe.

The spokesman added: "In business terms, private jets have gone from being seen as the height of corporate extravagance to a useful, competitive business tool. After all, why wait for a bus when you can hire a taxi?”