Exoticca has appointed Sharon Vaughan as a business development manager for Scotland and Northern Ireland.
Vaughan, who has worked in the industry for more than 30 years, is currently a home-based travel agent and will start her new position on Monday (August 17).
Her appointment marks the first time the tour operator has had a dedicated BDM for Scotland and Northern Ireland and comes after the stated ambition to start recruiting.
Neil Sealy, managing director for the UK and Ireland at Exoticca, said: “Personally, I’ve known Sharon since 2012 when we both worked together.
“She has extensive industry experience from working in a busy tour operator call centre to being a self-employed travel agent.
“She also has a great work ethic and an excellent understanding of tour operating from both sales and operational perspectives, and I have no doubt she will thrive in this BDM role.”
Vaughan said: “I am really excited to start my new chapter with Exoticca as they are a brand I loved booking as an agent.
“Their diverse range of tours are fantastic value for money and extremely agent friendly and the fact they offered price parity was extremely important to me.
“It’s an exciting brand which is growing significantly and I’m delighted to be able to be part of that growth.
“I am really looking forward to meeting and supporting agents, building strong relationships and helping to get Exoticca to the forefront of their minds.
“Having worked in the travel industry for over 30 years, I’m excited to bring my experience, passion and understanding of what agents need to the role.
“I’m looking forward to helping agents discover just how easy and rewarding Exoticca can be to sell.
“Ultimately, I’m hoping to make a real difference by increasing awareness, engagement and sales within the trade and becoming a trusted partner for agents.”