First Choice agree options on four Boeing 787’s to improve long-haul sales – 8 Mar 2007

First Choice Holidays have agreed options on four Boeing Dreamliner 787s to further improve long-haul sales.

In a statement delivered at an annual general meeting on Wednesday, First Choice Holidays chairman Sir Michael Hodgkinson told shareholders that revenues are up 12% for winter 2006/07, with long-haul revenues up 38%.

The operator’s long-haul summer 2007 programme has seen a 12% customer increase and a 19% growth in revenues.

Hodgkinson said: “As a result of the continuing success of our long-haul programme and the opportunities we see in new destinations to drive further growth, we have decided to exercise options over a further four Boeing 787 aircraft.”

The additional aircraft will be delivered between 2009 and 2013.

First Choice mainstream holidays managing director Dermot Blastland said: “We continue to move out of the saturated no-frills market and offer customers a unique holiday experience.”