first choice in £8.75 million deal for Exodus

FIRST Choice is to acquire adventure holiday specialists Exodus Travels in a deal worth £8.75 million.

Exodus specialises in sending small groups to over 80 countries.

First Choice chief executive Peter Long said: “We are delighted to welcome Exodus to the group. We have a successful track record of acquiring, integrating and building specialist businesses and Exodus fits perfectly with our criteria for acquiring specialist businesses. It has a clearly focused business model with premium margins, excellent growth potential, strong brand recognition and proven management expertise.”