First Choice in move to reposition Unijet

THE UNIJET brand is set to be repositioned as part of an overhaul of First Choice’s tour operating businesses.

First Choice UK and Ireland managing director Dermot Blastland said new marketing director Mike Ryan and business review director Alan Robb, who both joined from outside the industry, have been given the task of reviewing the operation.

Blastland stressed the Unijet brand would continue.