Former P&O Cruises brand chief Rob Scott joins MSC Cruises

Former P&O Cruises vice-president Rob Scott has joined MSC Cruises as senior advisor, guest experiences & growth strategy – UK & Ireland.

Scott most recently served as vice-president of brand and marketing strategy for P&O Cruises and left in March after 10 years with Carnival UK.

In his new role at MSC Cruises, he will report to vice-president of international sales Antonio Paradiso and will have a remit to “support the next phase of growth in the UK and Ireland, and to deliver the best experiences for MSC Cruises’ British and Irish customers”.

The appointment comes as MSC Cruises continues its global expansion, backed by an order book of 10 new ships scheduled for delivery over the next decade alongside a growing UK trade team.

Paradiso said: “We are delighted that Rob Scott has joined MSC Cruises in this new role, which will see him focusing on giving guests the best experience onboard our ships.

“I’ve had the pleasure of knowing Rob for many years – he is extremely knowledgeable and has extensive experience across multiple industries.

“I am looking forward to working with Rob on many exciting projects to support growth in the UK and Ireland.”

Scott added: “I am thrilled to be joining MSC Cruises at a period of massive growth for the company. MSC is a truly international brand, and with 10 new ships launching over the next 10 years it’s a very exciting time to join the business.

“I am looking forward to delivering more unique experiences for UK and Ireland guests and bringing my creative energy to ensure that the brand vision is delivered.”