Fred Olsen Cruise Lines achieves best trading day in history

Fred Olsen Cruise Lines has claimed its strongest trading day on record after opening sales for its 2028 Amazon and Antarctica Grand Voyage.

The 87-night sailing, which went on sale on July 22, attracted three times as many passengers in its first six days as the line’s South America Grand Voyage in 2024, making it the most successful Grand Voyage launch to date.

Fred Olsen Cruise Lines chief executive Samantha Stimpson said: “The response to our Amazon and Antarctica Grand Voyage has been phenomenal, delivering the strongest trading day in our history and building on what has already been an exceptional year for Fred Olsen Cruise Lines.”

Passenger numbers are up 10% year on year so far, the line said, while more than a quarter of remaining 2026 sailings have sold out.

Bookings for 2027 sailings are more than 40% up on the same time last year for 2026.

Stimpson said: “Guests are booking further ahead than ever before, we’re welcoming more first-time guests on board, and we’re continuing to see strong loyalty from returning guests.

“This success reflects the dedication of our teams in curating memorable, destination-led journeys, alongside our continued investment in enhancing the onboard experience.

“While demand remains high, there are still fantastic opportunities to sail with us this year and into 2027, and we look forward to welcoming both new and returning guests on board.”