G Adventures confirms The Jacksons for GX performance

The Jacksons are to perform at the annual GX global community tourism summit run by G Adventures and non-profit partner Planeterra.

The event in Jordan in September will mark 35 years of the small group adventure operator.

The six-day gathering brings together together travellers, media, agents and suppliers from all over the world.

Fifteen agents from the UK and Ireland have won a place at this year’s GX as part of G Adventures’ annual Change Makers challenge, which ran from November 2024 until last month.

They will have the opportunity to see first-hand how their work directly impacts local communities in Jordan, according to the company.

This year’s GX event will conclude in Amman on September 27 2025 - World Tourism Day - with interactive panels and speaker sessions covering the power of community tourism. 

Capping off the day will be a celebration when The Jacksons will take the stage.  

Agents are also able to book their clients on to GX Jordan with limited spots remaining. The six-day trip leads in at £1,935 per person with a portion of every ticket purchased going towards supporting Planeterra.

G Adventures founder Bruce Poon Tip said: “I’m particularly excited that GX will be taking place in Jordan this year, a country that needs our support more than ever. 

“And it is even more special because we get to celebrate our 35th anniversary in such a magical place.”

“The Jacksons changed the entire music industry when they hit the scene over 50 years ago, so it is fitting that they are playing at GX - the community tourism summit that we created to change the travel industry. Their performance at GX is going to be epic.” 

He added: “GX is a chance for agents and members of the industry to witness the huge role they play in empowering communities through tourism. When done right, travel can be transformative - and this event, now in its third year, highlights its immense power.”