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B2B marketing and events company Galaxi is set to introduce a series of ‘Galaxi Go’ events, each of which will combine a fam trip with education and networking opportunities.
The company, which said the first destination would be revealed soon, will allocate agent places through “invitation and agent registration”, with participation to be free of charge.
Galaxi co-founder Craig Vickors said: “Galaxi Go is our vision for the future of travel trade engagement. We’ve combined the best elements of a traditional fam trip with the relationship-building and networking opportunities of our UK and Ireland trade events, creating something completely unique.”
Each trip will include a workshop day involving hotels, airlines and tourism partners, with the aim of helping agents to strengthen product knowledge, meet key contacts and build personal relationships with hoteliers and suppliers.
The programme will also include excursions, opportunities to try local cuisine and a gala dinner.
Galaxi said participating agents would be able to offer “more personalised recommendations” and sell with greater confidence after the trips.
Vickors added: “By bringing together education, workshops and authentic destination experiences, we’re delivering real value for both our partners and travel agents, creating an unforgettable experience that goes beyond a traditional industry event or educational trip.”