GoCruise & Travel overhauls support for franchise businesses based on member feedback

GoCruise & Travel, part of Fred Olsen Travel, has overhauled its business support for its franchisees based on feedback.

The franchise network has unveiled two start-up packages; GoStart and GoPlus, which are both designed with “essential tools” for individuals to launch travel businesses, with the latter offering mentoring, conference and event opportunities and one-to-one training.

Current members will now also be able to access bi-monthly calls with the business support team, daily support through the franchise service centre, a business support calendar of upcoming initiatives and opportunities, franchise expertise “sharing sessions” on Microsoft Teams and a new Franchisee Business Expert programme to deliver peer-to-peer mentoring.

Mentoring can be on a planned three-to-six-month basis or providing ad hoc guidance on specific business challenges.

Colin Martin-Weekes, head of franchise, said: “Our franchise community is incredibly important to us and ensuring we listen to our members and act on their feedback is critical to our success.

“We are continually looking for ways to innovate and introduce new initiatives that genuinely benefit our franchisee businesses.

“This enhanced support structure reflects our commitment to helping every franchisee achieve their business goals while remaining part of a collaborative and supportive network.”

Rich Rochester, GoCruise & Travel franchisee, added: “It’s clear that GoCruise & Travel is listening and acting on franchisee feedback.

“In the last six months alone, we’ve seen new system developments introduced, with more on the way, alongside a significant increase in events that bring franchisees, trade partners and head office support together. It’s the kind of franchise that genuinely backs you to grow your own business.”