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MYTRAVEL is poised to drop active support for First Choice or Thomas Cook through Going Places after a deal to sell TUI products for the first time in a decade.
The commercial agreement ends the public feud between the two companies, triggered when Lunn Poly put MyTravel products off sale after Airtours’ advertising campaign six months ago.
It means both group’s products will be actively promoted in each other’s shops, with racking and window promotions.