Greek tourism minister hails Jet2 as company hosts Athens summit

Senior executives from Jet2 have hosted travel bosses from the Greek tourism industry at a recent summit organised by the company in Athens.

Jet2, the UK’s largest operator to Greece, organised the event, called A Partnership for Growth, bringing together Greek tourism minister Olga Kefalogianni, governors and senior airport and hotel bosses for a day of presentations, meetings and knowledge-sharing.

The company said it is the first UK tour operator to host an event of this scale in Greece.

The summit also provided a forum for senior figures from Jet2, including chief Steve Heapy, to engage directly with key political and industry decision-makers as the company continues to grow in Greece.

Jet2 will operate its biggest ever Greek programme this summer – with 134 routes on sale between Greece and the UK – and the country is now Jet2’s second-largest destination.

Capacity has grown by 37% since 2023, making it the company’s fastest growing market.

More: Jet2 adds Luton services to Spain, Greece and Croatia for 2027

On Thursday. (June 25), Jet2 announced three new routes, with summer 2027 flights launching from Luton to Chania, Halkidiki and Kefalonia.

This summer will see Jet2 operate to 16 airport gateways and 28 destinations in Greece. This includes new destinations for summer 2026 such as Samos, Meganisi and the Olympus Riviera, with Kavala and Thassos set to follow for summer 2027.

Heapy said: “Greece is an incredibly important destination for Jet2, and this summit demonstrates the strength of our long-term commitment to working in partnership with the Greek tourism industry.

“By bringing together national and regional leaders, industry partners and our own senior team, we have been able to share insight, discuss future opportunities and build on the strong relationships that underpin our continued growth in Greece.”

Kefalogianni commented: “The UK remains one of Greece’s most important source markets.

“Our partnership with Jet2 helps strengthen tourism flows, extend the tourism season and showcase the diversity of the Greek travel experience.

“Our long-standing collaboration is an excellent example of how strong partnerships can create value for destinations, businesses and travellers alike.

“This event provided a unique opportunity to build on these partnerships.”