Halkidiki bolstered by rise in British holidaymakers

region of Halkidiki has seen a 30% increase in UK holidaymakers for the year ended October 2000 compared to the same period last year.

This represents 100,000 arrivals and 1.1 million overnights at a time when Greece as a whole experienced only a 3% growth in the UK market, according to Halkidiki  Hotel Association president Makis Athanassopoulos.

“Halikdiki has become very popular with the British this year, helped by the increase in additional operator programmes and more capacity from existing firms,” he added.

Athanassopolous said the region is well established in the UK market as a traditional beach destination and he now wants to widen the season.