HF Holidays appoints new overseas product manager

HF Holidays has appointed Simona Zaliskeviciute as its new overseas product manager. 

Zaliskeviciute has more than 20 years’ experience in the travel industry, having held product management and development roles at Saga and Solos Holidays.

The walking specialist said her background will be “instrumental in strengthening our overseas product portfolio and expanding our range of walking and activity holidays around the world”. 

Reporting to head of overseas product Sharon Wright, Zaliskeviciute will be responsible for the development of HF Holidays’ overseas programmes, working with local partners to create itineraries that “reflect HF Holidays’ commitment to authentic sustainable travel and shared experiences in the great outdoors”. 

Zaliskeviciute joins as the operator gears up to launch a new range of European holidays in the second edition 2026 brochure, due to be released this month.  

Wright said: “We are happy to welcome Simona to the HF Holidays team.

“Her deep understanding of overseas travel for our customer segment will be incredibly valuable as we look to grow our overseas travel programme for 2027.”  

Zaliskeviciute said: “I’m excited to join HF Holidays, a company with such a proud heritage and loyal membership community. I am looking forward to visiting the country houses, immersing myself in the brand and getting stuck in!”