Holiday Hypermarkets to unveil updated look

Exclusive report by Jeremy Skidmore

HOLIDAY Hypermarkets is unveiling a new look in order to update its image and bring it into line with new Government laws on transparency.

On its fascia and logos the chain will now clearly state that it is part of the First Choice group. It will also use the operator’s colours and flower emblem as part of its signage.

Holiday Hypermarkets’ new store in Walsall, which opens on November 28, will be the first shop to carry the new look. The chain’s 27 other outlets throughout the UK will all receive the updated image within six months.

Managing director John Donnelly said: “We’ve got absolutely nothing to hide because we’re proud of being a part of the First Choice group.”