Holidaybreak to ditch Eurosites brand

HOLIDAYBREAK is to ditch the Eurosites brand for 2004 and split the product between its two existing camping brands Keycamp and Eurocamp.

Holidaybreak acquired the camping brand from MyTravel for £29.9 million in September 2002, resulting in 59 redundancies.

Most of Eurosites' staff across Europe – up to 50 in sales and 30 on the product side – will be redeployed within the business. Three sales and marketing staff will not have their fixed-term contracts, due to expire this summer, renewed.

Eurosites produces brochures for the UK, Irish, Dutch, Danish and German markets and owns product across France, Spain and Italy. The brand will be shelved from the end of this summer and existing 2003 bookings will continue as normal.