HOWELLS LAUNCHES INTERNET CAMPAIGN

TOURISM minister Kim Howells has kick-started a campaign to get smaller operators to make full use of the Internet for sales and marketing.

Howells launched the ‘Go for IT’ initiative to highlight the benefits of doing business on-line. A CD-ROM and video showing case studies of travel companies that have embraced web technology have been produced to back the campaign.

The scheme will also give small tourist operations access to free business advice.