Hurtigruten appoints new UK account manager

Hurtigruten has appointed Danielle Radford as UK account manager.

Radford will start in the role in mid-December and joins from Celestyal where she was key account and tour operator manager.

In the new position, she will be responsible for growing key accounts, enhancing trade engagement and develop new partnerships with agencies and operators.

The appointment comes shortly after Hurtigruten appointed former Princess Cruises executive Hayley Moore as vice-president of sales and marketing for the UK and emerging markets from January.

James Howlett, sales director for the UK and emerging markets at Hurtigruten, said: “We’re thrilled to welcome Danielle to the UK team as our new account manager.

“She brings valuable experience, insight, and energy, and I’m confident she’ll make an immediate impact as we strengthen partnerships across the UK.

“Norway remains a highly sought-after destination, and it’s essential that we work closely with agents to highlight the distinctive experiences that set Hurtigruten apart. Danielle’s appointment reinforces our commitment to the UK market as we look ahead to 2026 and beyond.”

Radford added: “I’m truly delighted to be joining Hurtigruten at such an exciting time for the company.

“With strong growth plans already underway and so much potential in the market, it’s a fantastic opportunity.

“I look forward to working with trade partners across the UK to strengthen existing relationships, build new ones, and help even more travellers discover Hurtigruten’s unique Nordic experiences.”