Hurtigruten partners with Channel 4 on new Lorraine Kelly series

Hurtigruten has partnered with Channel 4 on a new three-part documentary series fronted by presenter Lorraine Kelly.

The first episode of Lorraine Kelly’s Norwegian Odyssey will air on January 15 at 8pm.

The series will follow the broadcaster on a northbound voyage along the Norwegian coast, visiting a selection of the 34 ports Hurtigruten calls at between Bergen and Kirkenes.

The documentary will spotlight wildlife and culinary experiences, views of the fjords and the chance to see the Northern Lights.

The Norwegian coastal specialist will launch a booking incentive to coincide with the programme running between January 15 and 29, offering agents the chance to earn double points and the chance to win a round-trip voyage for two on the Original Coastal Express, including travel on charter flights which can be redeemed between October 2026 and February 2027.

To enter the draw , agents need to upload their bookings to the Hurtigruten Rewards platform.

Hurtigruten chief commercial officer Iain Powell said: “We’re delighted to partner with Channel 4 on this brand new series and to offer our agent partners new incentives that bring them closer to the experiences on screen.

“For more than 130 years, Hurtigruten has been connecting people and communities along Norway’s coast, and this series celebrates that legacy while showcasing the beauty of the coastline we call home.

“It was equally rewarding to work with Lorraine, whose warmth, curiosity, and genuine love of travel make her the perfect guide to share Norway’s authentic, lesser-seen locations.”

Kelly added: “This is a deeply personal journey for me, having grown up fascinated by Viking legends and stories.

“Norway’s history is so closely entwined with Scotland’s that it felt like stepping into those very stories.

“Boarding Hurtigruten’s ships and spending time with their knowledgeable Norwegian crew, who truly live and breathe this dramatic coastline, really brought Norway’s deep-rooted heritage to life. I loved discovering how the country’s mythical past continues to echo through this wild and spectacular land.”