HX Expeditions promotes Nathaniel Sherborne to senior vice-president role

HX Expeditions has promoted sales chief Nathaniel Sherborne to senior vice-president and managing director for EMEA, ANZ and global sales enablement.

In the expanded position, Sherborne will lead commercial strategy in the EMEA and ANZ markets and continue to support international growth.

He will also lead the guest excellence team with the aim of “bringing customer and trade experience into closer alignment”.

Sherborne joined HX in 2023 as vice-president of sales and marketing for the UK and Nordics and was promoted to vice-president and managing director for Europe and global sales enablement in 2024.

A spokesperson for the business said the move comes as leadership roles across the business are being expanded following the departure of chief commercial officer Alex Delamere-White.

Sherborne said: “The broadening of my remit across EMEA and ANZ, alongside continuing to lead global sales enablement and the integration of our GX team, comes at an important time for HX as we move toward our 130th anniversary.

“As we approach this milestone, these developments strengthen our ability to elevate the customer experience, drive performance across key regions, and support the next phase of the brand’s global growth.”