Incredible Journeys and Pure Luxury unveil booking incentives

Incredible Journeys is offering a Newmarket Holidays trip to Borneo in a booking incentive coinciding with the launch of its ‘Big Book of Incredible Journeys’ brochure.

Agents who make bookings until October 31 will be entered into the prize draw for the trip for two on the ‘Borneo Orangutans & Rainforest Adventure’ itinerary.

The third edition of the annual brochure has been introduced at the start of a “mini-peaks campaign” for one of the busiest booking windows of the year.

Sarah Lancashire, marketing and interim product director at Incredible Journeys, said: “Launching the third edition of ‘Big Book of Incredible Journeys’ is a real milestone for us, and this year we’ve timed it deliberately to land just as mini-peaks kicks off, giving agents everything they need to convert demand right now.

“This is our most diverse book yet, and the trip to Borneo with Newmarket Holidays offers something truly special for the lucky winner.”

The 164-page brochure includes new destinations and more “back-to-back journeys”, as well as more expedition cruising options and additional supplier partnerships such as that with Newmarket Holidays.

To support the launch, Incredible Journeys is running its mini-peaks campaign until October 31. 

Agents will be supplied with a selling guide, point-of-sale material and 40 offers with regional pricing. Other material will also be made available on a dedicated online hub.

The Newmarket Holidays prize includes a pre-tour stay in Kuala Lumpur and a post-tour beach retreat, plus flights.

Agents who make a booking that includes a Newmarket Holidays tour will receive two entries into the draw.

Meanwhile, Pure Luxury, also in the Dnata Travel Group UK portfolio, has launched its ‘Arabia & Beyond’ campaign offering double Farebank rewards on package bookings made up until September 15.

Lancashire said: “We wanted to give agents a compelling reason to steer conversations towards Arabia as confidence in travel to the region returns.

“Double Farebank does just that, and because rewards are given at the time of booking, agents feel the pay-off right away.

“We’ve also taken a digital-first campaign approach so that we can prioritise fast-moving, tactical activity in a market that changes quickly, giving us the agility to keep offers current and react to demand.”

The campaign will include weekly e-shots, a social media schedule and a microsite with tactical offers and “inspirational content”.