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A 2% commission uplift for agents on all new tailor-made bookings with international flights is being introduced by Indus Experiences.
Agents who secure £30,000-worth of bookings will remain on the higher commission rate until December 31.
The incentive marks the 30th anniversary of the family-run operator being established in 1995.
A series of fam trips for top-performing agents is also being planned to countries including Bhutan, India, Sri Lanka and Uzbekistan.
The family-run company has added Pakistan to its portfolio of destinations after entry to the country was streamlined with the introduction of a free, 90-day e-visa for people from 126 countries, including the UK.
Three tailor-made itineraries have been added, focusing on the mountains and valleys of the north, and the ancient civilisations of the south.
Managing director Yasin Zargar said: “Three decades on, our original ethos - based on integrity, local expertise and personal service - remains at the heart of everything we do.
“We owe our longevity to the customers and agents who have trusted us to create meaningful journeys, and we are proud that much of our growth is a result of repeat travellers and valued trade relationships.”
“We continue to work closely with local communities, support heritage preservation and prioritise eco-conscious partnerships – for us, these are not new trends. “We have always focused on doing things properly - with care, knowledge and personal attention. That’s what sets us apart, and will continue to do so as we enter this exciting new chapter.”
Zargar added: “Pakistan offers an extraordinary depth of history, natural beauty and warmth.
“It’s a destination that holds deep connections for many visitors from the UK, and we’re excited to share it with discerning travellers seeking new perspectives.”