Interest in Seaside At Home ‘continues to snowball’

Seaside Travel says interest in its homeworking division has continued to “snowball” as it rolls out a back-office hub to support its growing line-up of agents.

Seaside At Home, launched four months ago, already has 52 agents on board and expects to reach 55 to 60 by the end of the year.

The agency credits brand reputation and word of mouth for the rate of growth, which far exceeds its original expectation of about 20 homeworkers by the end of the year.

More: Aaron Petty becomes Seaside at Home’s first homeworker [Aug 25]

The agents comprise a mix of new-to-travel, returning and experienced sellers and are based in the northeast, the Midlands, Scotland and Essex. 

About 75% of the most recent batch of recruits are experienced agents from other companies or consortia; however, one of the new-to-travel homeworkers is already one of the group’s top-three sellers.

Head of homeworking John Milburn said the group was selective about the recruits it took on, adding numbers “could have reached 200 to 300” based on applicant numbers.

“We’ve been picky about who we take on and it’s paid off, it’s just snowballed. We want it to work for them and for us,” he said, adding the group was focused on support for its homeworkers.