JMC simplifies pricing policy

 

 

 

 

 

 

 

 

 

 

 

Journal: TWUK	Section:
Title:	Issue Date: 12/06/00
Author:	Page Number: 5
Copyright: Other

 

 

---

 

department merger

 

JMC simplifies pricing policy

JMC has merged its pricing and product departments as part of a plan to make pricing simpler for customers.

 

Deputy managing director Terry Williamson said customers are confused and do not trust brochure pricing.

 

"Everyone sees the brochure price but expects a deal,” he said. "They just don't believe the price panel.”

 

He said bringing pricing, product, yield and commercial functions under one department will allow a clearer policy to be defined.

 

"Ideally, I would like to have brochures with no pricing panels. I believe most customers will soon have access to prices via a new distribution channel,” she said.