JTA Travel Group hires Samantha Lynch as regional sales manager

JTA Travel Group has appointed Samantha Lynch as regional sales manager for the Midlands, South Wales and the southwest.

Lynch brings a wealth of industry experience to the role, having most recently worked at Gold Medal, with previous positions including Great Little Breaks, Newmarket Holidays and SuperBreak.

In her new role, Lynch will work with agents across her region to expand awareness of the JTA Travel Group portfolio, which includes JTA and Belleair Holidays, and to provide support and tailored service.

Lynch said: “I love the product that JTA offers. I’m excited to apply my experience and use the relationships I’ve developed over the years to contribute to the company’s continued success.”

Chris Cundall, head of sales at JTA Travel Group, said: “We’re delighted to welcome Samantha to the team.

“Her passion for the industry and strong relationships within the trade make her a perfect fit for JTA. I’m confident she will be a fantastic asset as we continue to strengthen our presence and support for agents across the UK.”

A spokesperson for the operator said Lynch’s appointment “reflects our ongoing investment in the trade and our dedication to helping agents deliver high-quality, competitive and highly profitable holidays”.