Just Go Holidays launches ‘Fit For A King’ domestic trips campaign

Just Go Holidays has launched a ‘Fit For A King’ campaign to promote last-minute summer bookings in Britain.

Running from June 9-22, the initiative is timed to coincide with the King’s official birthday on June 14.

The operator has also announced an agent incentive, offering the chance to win one of five afternoon cream tea hampers.

Using the strapline, ‘Fit For A King – Your Great British Break Awaits’, Just Go Holidays has created dedicated window posters and will post Fit for a King offers on its agent Facebook page.

These will feature a range of trips around Britain that still have availability this summer, including many royal themed tours such as Buckingham Palace, Osborne House, Balmoral and more.

The incentive enables agents who make any UK summer booking departing before September 30 to enter a prize draw to win of five afternoon tea hampers from the Cornish Cream Team Company.

To be in with the chance of winning, relevant booking references should be emailed to agentcomps@justgoholidays.com.

Claire Dutton, trade sales manager at Just Go Holidays, said: “We know that many customers are still looking for last-minute breaks this summer and we want to promote that there is still time to book.

“We have a diverse range of options, durations and pick-ups available that means agents can promote everything from the coast to the countryside and the big cities, plus be in with the chance of earning a treat for themselves too.”