Just Travel Cover unveils new brand and eyes more agent partnerships

Just Travel Cover is seeking to work with more agents following a “complete brand refresh” which is part of a wider commitment to improving the customer experience.

 

The travel insurance specialist is known for helping people of all ages find cover, especially those with pre-existing medical conditions.

 

Dale Robinson, marketing director at Just Travel Cover, said the new look “underlines” for agents how the company offers “accessible, flexible cover for clients who may otherwise struggle to get insured, due to age, pre-existing medical conditions, trip type, length or destination”.

 

“We work with agents across the UK who tell us they need a reliable travel insurance partner who won’t let their clients down, especially when those clients have complex needs,” he said.

 

“Our new look reflects the clarity and reassurance we strive to give every customer, and we’re proud to continue providing agents with a solution they can trust.”

 

He said Just Travel Cover offers “generous” commission levels, including commission paid on the medical additional premium.

 

“As we specialise in the complex and medical risks, these premiums are regularly in the thousands,” he explained.

 

He continued: “For many agents, travel insurance can be a sensitive topic, particularly when health or age is a factor.

 

“Our message is simple: Just Travel Cover is here to help your clients get the cover they need, without barriers or complications.

 

“And with our refreshed brand and digital improvements, we’re making it easier than ever for agents to take a hands-off approach by referring into a company they (and their clients) can trust.”

 

He explained that agents pass their clients to Just Travel Cover, which helps them find an appropriate policy from a panel of insurers, depending on their needs.

 

“Having multiple insurers means we can cover more of the market – including those over 65, living with pre-existing medical conditions, long trips and worldwide destinations,” said Robinson.

 

“It also means conversion is typically higher, for that very reason, and generous commission levels means steady passive, ancillary income.”

 

He continued: “We provide marketing support, best practice guidance, travel insurance information and insight to help agents best provide information to their customers, but, essentially, we take care of all the insurance needs, so the agent doesn’t have to.

 

“Even for those with whom we don’t have agreements, we constantly get referrals for those hard-to-place risks, like those who need high-value holidays (cancellation cover), complex medical conditions or even people with an undiagnosed condition.”

 

He said the firm works with hundreds of individual agents from different brands across the UK, adding: “We’d love to work with as many agents as possible – even those who currently have an integrated solution or an existing partner.

 

“We know that travel insurance can often be a barrier to booking holidays, particularly if the client is over 65 or has pre-existing medical conditions.”

 

“We aim to become more visible now that we have re-branded and will be attending more travel shows in the future.”

 

He continued: “We want to let agents concentrate on the thing they do best, selling holidays.

 

“With increased regulation and oversight, we have found that many agents are looking for a hands-off approach and the reassurance of a partner they can trust to look after their clients.

 

“We will assist with marketing, and can visit where necessary, to help with best practice and key touch points for customers.

 

“With the FCA’s consumer duty and increased oversight of non-regulated firms selling Insurance, we provide the agents with a solution whereby all they need to do is pass their clients to us by phone or online, and we’ll do the rest, leaving holidays to travel agents, and insurance to insurance people.

 

“For our larger partners, we offer white-labelled solutions, such as Cruise.co.uk [and] we’re still here for those clients who prefer a friendly voice – particularly those older clients or with complex medical needs.”

 

Robinson highlighted the importance of agents’ duty of care to ensure clients have appropriate cover from the moment they book.

 

“If the client needs to cancel (for an insured reason) then they may be able to recover the costs of the trip. Importantly, if that client needs emergency medical treatment on holiday, or repatriating home, that’s where insurance steps in,” he said.