Just You unveils messaging platform Kindred

Just You has introduced an app, Kindred, enabling travellers to message each other before, during and after trips.

The platform, accessible via desktop as well as Apple and Android devices, will also allow Just You holiday directors to share pre-tour information to ensure travellers are fully prepared.

Tom Morgan, trade sales director at Just You, said: “At its heart, Kindred is about enhancing the overall solo travel experience and helping guests feel more supported throughout their journey. For agents, it strengthens trust with clients by highlighting the community experience of a Just You tour.”

The brand, which cited the strength of its core over-55s market, said the app would play a key role in easing pre-trip anxiety.

Travellers will be able to have conversations with each other before they reach the departure airport through private group chats and discussion boards, while Q&As, videos and polls will also feature.

Adam Kemp, managing director of parent brand G Touring, said: “It completely reframes the experience and gives first-time solo travellers the ultimate safety net.”

G Touring marketing director Charlotte Field said more than 2,000 people had signed up to the app in its early weeks, noting more than 20% have yet to travel.

Users will be able to share messages and photos with fellow travellers during and after a trip.

“Kindred is providing us with this full travel life-cycle connection platform,” Field added.

Morgan reassured agents the app would not feature any direct-sell elements.

He added: “When travel agents book their customers on a trip, they will get an email they can forward on to the customer so they can sign up to Kindred.”

Kemp said the app was created in partnership with Mighty Networks after a previous community platform was viewed as “unloved”. He said the brand had also previously relied on WhatsApp.