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Kuoni has expanded its trade support team with the appointment of Catherine Burns as trade marketing manager.
Burns will provide marketing and PR support to the trade, which Kuoni said “affirms our commitment to fostering valued relationships with our travel agent partners”.
She has held several roles within the cruise sector, most recently serving as trade marketing manager at Celebrity Cruises. Prior to that, she was senior brand executive at Cunard.
Kuoni said Burns’ background and experience will “undoubtedly contribute to our commitment of delivering exceptional service and support to its trade partners”.
Sarah Weetman, head of trade partnerships at Kuoni, said: "We are delighted to welcome Catherine to the Kuoni marketing team.
“Her valued experience will help us drive further growth through the trade. Working closely with my team, Catherine will be offering dedicated support to help deliver personalised marketing campaigns to our valued trade partners."
Burns added: "I am thrilled to be joining the team at Kuoni. Capitalising on my previous experience working with trade partners and providing them with the tools and resources to grow sales, I am looking forward to bringing this experience to Kuoni and supporting them in their mission to make ‘wow’ holidays accessible for more people.”