lastminute.com targets group travel market

promotion with the aim of encouraging groups of friends to travel together.

The leisure and travel website has introduced a new section to its website called ‘friends specials’ that features holidays, weekends breaks and flights at discounted prices. There are also hotel rooms and theatre tickets offered at four for the price of three.

The aim is to drive sales in a slow period, increase passenger volumes and enhance relationships with Lastminute’s suppliers.