le meridien to use Sabre marketing tools

igned a deal with technology company Sabre to use its travel marketing products.

Le Meridien has introduced a new code for use on Sabre and other global distribution systems – MD – and hopes to create awareness of its products among travel agents by using the marketing tools Sabre PromoSpots and Sabre Marketing Messages.

The two systems will allow Le Meridien to send information about promotional offers and rates and product information direct to travel agents’ computer screens.

Under the terms of the deal, Le Meridien will make available through Sabre all the rates it offers through other GDSs.