libra to drop priceright brand

LIBRA Holidays is to drop its Priceright brand in a bid to increase its appeal to both agents and consumers.

Sales and marketing director Paul Riches said Priceright no longer fits in with Libra’s more up-market image.

The brand will not feature in Libra’s summer 2003 programme, set to be published in a few weeks time.

The operator’s Goldenjoy Holidays diving brand will be unaffected by the changes