Loco Flights to spend £50,000 on marketing

ts is spending £50,000 on a January marketing campaign to launch its new services from Manchester to Tenerife, Malaga and Alicante.

A six-week billboard campaign in Manchester, Bolton and Warrington will start on December 31, while a six-month sponsorship of the weather page in the Manchester Evening News kicks off on January 2 – the day the first LOCO tickets go on sale.

Advertising will highlight how much traditional charters spend on providing in-flight meals, according to LOCO parent HCCT Holidays head of sales Rachael Pettit.

“We’ll be making the point that holidaymakers who travel on traditional charter services could be paying the same for their in-flight main course as they are in an exclusive restaurant,” she said.

A further campaign is being planned for Newcastle, from where LOCO will launch flights to Malaga and Tenerife in May. LOCO tickets lead-in at £149 from Manchester to Malaga.