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LUNN Poly has become the first multiple to drop all service fees for low-cost bookings.
Since April last year, the market leader has charged £10 for bookings under £100 but has axed the policy after it proved unpopular with clients.
The news will be a blow to high-street travel agents who think they will be able to convince clients to pay fees.
Lunn Poly commercial director Mark Pritchard said: “Fees didn’t get a good reception from our clients.”