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LUNN Poly shops have stopped undercutting rivals permanently by withdrawing Pricebeat.
The scheme allowed Lunn Poly to undercut rivals’ prices and came under fire during the January peak booking period from competitors unable to compete on the high street.
New TUI UK retail and commercial director Derek Jones admitted the chain had lost some business when it withdrew Pricebeat on a trial basis, with rival Thomas Cook using the opportunity to put out a £10 per person price beat offer.
“I’ve no doubt some customers went elsewhere. We always knew that would happen,” said Jones.
But he is confident Lunn Poly staff can win sales through “skills, knowledge and personality” and new operator discounts now available.
Meanwhile, TUI UK’s agents have been told the future size of the network lies in their hands.
Director of sales and marketing Miles Morgan said the reduction in shops would be gradual, as around 50 leases come up for renewal annually.
“Any shop’s fate is in the hands of staff,” he said.