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MONARCH Airlines is taking a leap into the unknown by appearing in a warts-and-all documentary, which the carrier hopes will bring its public profile into line with better known companies like easyJet.
The airline has no control over the content of the 10-week series – called Holiday Airline – and admits it spent weeks weighing up the pros and cons of making the programme.
The first edition of Holiday Airline can be seen tonight at 8.30pm on ITV.