MSC Cruises and Formula 1 extend global partnership

The MSC Cruise Division has extended its global partnership with Formula 1 until 2030.

The agreement began in 2022 and applies to both MSC Cruises and Explora Journeys.

The renewal will see title races, trackside branding and hospitality activations for both lines, while Explora Journeys will also feature across signage packages at select Grand Prix races.

This year, the luxury brand’s newest ship Explora II visited this year’s Tag Heuer Grand Prix de Monaco giving passengers “a prime position to watch the on-track action” in addition to exclusive events on board.

Formula 1 president and chief executive Stefano Domenicali said: “The early extension of our partnership is a symbol of the strength of the relationship between our two organisations who share a passion for innovation, entertainment, travel and incredible experiences.

He added: “I would like to extend a huge thank you to Pierfrancesco Vago and the team at The MSC Cruise Division for their passion and commitment to our partnership that continues to grow and bring both our brands to a growing global audience.

"I look forward to working together for many years to come.”

MSC Group Cruise Division executive chairman Pierfrancesco Vago said: “Over the last three years, our partnership with Formula 1 has gone from strength to strength.

“This season sees MSC Cruises as title sponsor of three Grand Prix races, and Explora Journeys is hosting fans on board Explora II in Monaco offering arguably one of the best positions for any race fan this weekend.

“Our partnership is founded on a shared dedication to excellence, innovation, and teamwork, building the future of our industries to leave a lasting legacy for generations to come.”