mytravel forced to ditch brochure

MYTRAVEL has been forced to ditch the first brochure run of its Simply Small and Friendly range after a £35,000 name blunder.

The launch has been delayed after Thomson complained it sounded too similar to some of its brands.

MyTravel chiefs are now devising a new name and agents have been told not to rack the file copies they have received.

MyTravel put the price of pulling the brochures at £35,000 but industry sources estimated the total cost to be between £100,000-£200,000, depending on brochure size and

print run.

“This is a fundamental mistake and must have cost a lot more than they say,” said one operator.

MyTravel is already hurting after errors on price comparison advertisements had to be changed, a move thought to have cost a four figure sum.

The mistakes came to light as MyTravel put an end to its price comparison adverts with Thomson and Thomas Cook.

For full story, see Travel Weekly on Monday