MyTravel says it’s ‘here for the long term’

By Juliet Dennis

MYTRAVEL has pledged it is “here for the long term” in a bid to restore the trade’s faith in its future and silence critics.

MyTravel UK and Ireland chief executive Duncan Wilson insisted the company was out of the woods as plans were laid to extend credit facilities until 2006.

Wilson stressed the future was secure thanks to a new approach and strategic review.

“The last six months have not been easy and we’ve been through a horrific winter. But we’re here for the long term.

“We’ve gone through a cultural change – we have no interest in having the biggest market share.”

The sea-change approach led to the push for early summer 2003 sales and will continue for 2004 as MyTravel reaffirms it has no interest in being the lates market leader.