MYTRAVEL SPLIT AS BLOCKADE STARTS TO BITE

MYTRAVEL’S specialist division is urging bosses to end the feud with rival operators.

Specialist holidays managing director Matt Cheetham has put pressure on new MyTravel commercial director Steve Endacott to resolve the month-long crisis.

This follows a fresh newspaper campaign, this time by Going Places, under the strapline ‘Book For Nothing’ with free child places, insurance, no deposit or flight supplements offered for one week.

The ongoing row between the vertically integrated operators – following advertising for Airtours’ new pricing strategy – has seen MyTravel group sales through Lunn Poly and Thomas Cook grind to a halt.

“It should have been resolved by now and I’m very disappointed that it hasn’t been,” said Cheetham, who is also seeking more effective distribution through Going Places.