New England Web venutre eyes visitors

A NEW Web site is being targeted at visitors to Massachusetts to gain more knowledge of the New England state outside of Boston.

A second phase, due to be launched at the beginning of next year, will include tour operators so that potential clients can look at ways of purchasing product and air fares while on-line.

Director of international marketing and tourism Bill MacDougall said: “The web site, www.usamass.com, is highly interactive and user friendly and permits access to regional sites where we are providing as much information as we can to interest clients in other parts and attractions of the state.”