New vice president for Bass Hotels and Resorts

FORMER Diageo commercial director Rob Hancock has joined Bass Hotels and Resorts as vice president brands Europe, Middle East and Africa (EMEA).

The newly created role will involve developing each of the Bass brands within EMEA, namely Inter-Continental, Crowne Plaza, Holiday Inn and Express by Holiday Inn.

In addition, brand director for Crowne Plaza Hotels and Resorts Jasma Patel has also joined Bass.

Patel, who has held a number of marketing and brand management positions within Sainsbury, Gallagher, Tesco and Whitbread, will report to Hancock.