Inspire brings in Azamara international marketing manager as social media lead

Former Azamara international marketing manager Natalie Holder has joined Inspire Group as social media lead.

Holder was previously head of trade at Not Just Travel and marketing manager at The Travel Network Group.

At Inspire she will report to head of product, marketing and commercial Claire Dutton, “providing leadership across all of company’s social media activity while contributing to wider marketing efforts”.

Chief executive Lisa Henning said: "Since Claire joined us nine months ago, she has been conducting a thorough review of our needs across the product, marketing and commercial areas of the business, aligned with the significant growth we’ve seen across Inspire. 

“This is to ensure we resource these important areas in the right way to keep pace and continue delivering for our partners, whilst also providing further investment and support to our 100-strong team of Independent Travel Associates.

"Bringing new talent into our business is central to our growth strategy. Natalie’s appointment is a great example of that. Her experience across the travel sector makes her a fantastic addition to the team, and we’re delighted to welcome her."

Holder added: "I’m delighted to be joining Inspire and to be working alongside Claire and the marketing team. 

“Inspire has achieved a great deal over the past few years, and with Lisa’s ambitious vision for the future, I’m genuinely excited to be part of the next chapter. 

“My focus will be on driving forward the group’s social media strategy, as well as working closely with Inspire’s team of homeworkers and helping them leverage their local marketing activities to support their business growth."