Not In The Guidebooks launches Lapland fam trip incentive

Not In The Guidebooks (NITGB) is offering agents the chance to win a place on a 2027 fam trip to Lapland in a new incentive.

The incentive is part of the operator’s autumn campaign which features a collection of trips to destinations such as Iceland, Finland, Sri Lanka and Costa Rica.

Every new booking for Lapland in September and October will earn agents an entry into the prize draw for a fam trip place, and attending training webinars will result in bonus entries.

In that time, NITGB will run seven training webinars to help agents sell experiential travel which can be registered for on the agent hub, with the first session called ‘Lapland 101 – The Starter Edit’.

Trade marketing manager Manisha Blair said: “This campaign is designed to empower agents with the learning, confidence and support they’ve asked for when selling immersive winter travel. Lapland is a key focus, and we want agents to feel fully equipped and excited to sell it.

“That’s why we’re giving them the tools to sell with certainty and the chance to experience it for themselves with two places up for grabs on our 2027 Lapland fam trip up for grabs.”